This Is Better is a taste-making app that critiques conventional “luxury” items and suggests more thoughtful, sustainable alternatives. It challenges the assumption that high price equals high value.

Problem

Luxury culture often equates status with expense, sidelining intelligence, sustainability, and craftsmanship. Consumers seeking alternatives lack a framework for evaluating them.

Solution

This Is Better analyzes an image of a product, critiques its shortcomings, and proposes better options ranked by ecological impact, innovation, and design quality.

Impact

Consumers gain a critical lens on luxury, brands see the cultural demand for smarter alternatives, and the broader conversation around luxury shifts toward intelligence and craft rather than cost alone.