Brand Index is an analytical tool that breaks down a brand’s identity into core components. By inputting a logo, website, or image, the app generates a structured profile of visual style, color use, and cultural positioning.

Problem

Brand reviews are often subjective, leaving businesses unsure how their identity is being perceived. Without a framework, competitive audits can feel inconsistent or superficial.

Solution

Brand Index provides a clear, repeatable structure for analyzing brand assets. It identifies patterns, highlights strengths and weaknesses, and maps them against recognizable styles and cultural cues.

Impact

Agencies can use it to quickly compare competitors, businesses can use it for internal reviews, and students can apply it to learn how brand identity is constructed. It creates a shared language that supports strategic decisions.