BrandPlan is a guided brand-building tool created for small businesses, students, and non-designers. It provides a structured framework for thinking about brand foundations in a clear, approachable way, resulting in a usable brand plan that can be shared with collaborators or used in an educational setting.

Problem

Building a brand can feel overwhelming without design training. Entrepreneurs often skip important steps or rush decisions, leading to fragmented or inconsistent brand identities.

Solution

BrandPlan introduces order into the process. It guides users through naming, positioning, visual identity, and tone of voice with prompts and organized outputs, turning scattered ideas into a coherent plan.

Impact

Non-designers gain clarity, designers can use it as a way to involve clients in the process, and educators can introduce it in classrooms to teach fundamentals of branding. It does not replace design expertise, but prepares users to work with professionals more effectively.